THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
VictoriaPlum to launch exclusive MFI bedroom collection

VictoriaPlum.com is set to relaunch the MFI furniture brand as part of plans to expand its product range.

GENERAL MERCHANDISE

VictoriaPlum to launch exclusive MFI bedroom collection

VictoriaPlum.com is set to relaunch the MFI furniture brand as part of plans to expand its product range.

The online bathroom retailer has added the MFI bedroom collection to its current product offering. The new range will be available to purchase on the VictoriaPlum.com website from 22 March.

Founded in 1964, MFI went on to become a household name in the furniture retail industry, with over 200 stores nationwide at the height of its popularity. However, with increased competition from the likes of IKEA, MFI’s fortunes declined, with all UK stores closing in 2008. In 2011, VictoriaPlum.com bought the rights to the MFI brand name.

Jon Crook, head of trading at VictoriaPlum.com, said: “The team at VictoriaPlum.com have used extensive customer research and market insights to carefully select our MFI range. We are really proud of our bedroom furniture and think it is the perfect collection to launch MFI back into the market and help VictoriaPlum.com to further grow as a leading online home retailer.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy