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VictoriaPlum to launch exclusive MFI bedroom collection

VictoriaPlum.com is set to relaunch the MFI furniture brand as part of plans to expand its product range.

GENERAL MERCHANDISE

VictoriaPlum to launch exclusive MFI bedroom collection

The online bathroom retailer has added the MFI bedroom collection to its current product offering. The new range will be available to purchase on the VictoriaPlum.com website from 22 March.

Founded in 1964, MFI went on to become a household name in the furniture retail industry, with over 200 stores nationwide at the height of its popularity. However, with increased competition from the likes of IKEA, MFI’s fortunes declined, with all UK stores closing in 2008. In 2011, VictoriaPlum.com bought the rights to the MFI brand name.

Jon Crook, head of trading at VictoriaPlum.com, said: “The team at VictoriaPlum.com have used extensive customer research and market insights to carefully select our MFI range. We are really proud of our bedroom furniture and think it is the perfect collection to launch MFI back into the market and help VictoriaPlum.com to further grow as a leading online home retailer.”

 

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