The White Company to create statement store at Bluewater
The new store is due to open in the spring.
Adjacent to Hobbs, Russell & Bromley and the recently opened Michael Kors, the store has been designed by an in-house team. It will stock the brand’s complete range of products, from women’s fashion and accessories, to homewares, beauty products and The Little White Company’s childrenswear.
Sarah King, director of property at The White Company, said: “Bluewater has long been a top-performing location for The White Company. Land Securities has worked closely with us to create a bespoke space that allows us to give Bluewater’s guests a true encapsulation of The White Company brand as a whole.”
The announcement follows a strong Christmas performance for Bluewater, with average retail spend per visit reaching £191.
Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “We have sustained demand from leading retailers to create statement stores at Bluewater that offer our guests the very best expression of their brand. The upsized flagship from The White Company is the latest example of this. The new store will embody everything the brand stands for and will be a significant addition to Bluewater’s own unique day-out experience.”
Land Securities has also announced that Missguided is making its first move outside London at Bluewater with the launch of a 16,000 square foot statement store on the lower Rose Gallery this spring.
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