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What impact do returns have on your online retail success?

Are customer returns becoming a real problem for your business? The statutory ‘right to cancel’ needs to be balanced against a need for retailers to stabilise cash-flow.

GENERAL MERCHANDISE

What impact do returns have on your online retail success?

Are customer returns becoming a real problem for your business? The statutory ‘right to cancel’ needs to be balanced against a need for retailers to stabilise cash-flow.

The effect of customers being allowed seven days in which to return unwanted goods – laid out in this ‘right to cancel’ – is that retailers can have ‘secured’ revenues taken away from them.

Take part in our online survey now, to help show the extent of this issue.
Why do consumers exercise their right to cancel? How frequently are returns made that constitute an abuse of these rights? What consequences do high return rates have for the online retailer and what strategies are in place to avoid them?

These are just some of the questions that await you in our survey on the right to cancel in the UK, in which online merchants have the opportunity to participate as of today. The questions can be answered in just a few minutes.

The aim of the survey is to record and analyse the effects of changes in the law relating to the right to cancel and to draw up some proposals for politicians on this basis. Until now, there has been no way to measure the burden placed on online retailers by the right to cancel and how it affects their business operations. With this in mind, the survey will be conducted every year.

As early as 2013, online retailers will face some significant changes to the right to cancel. The trigger for this is the new EU Consumer Rights Directive, which must be transposed into national law in the UK by autumn 2013.

Please do forward this link to your colleagues – the more people that fill out this survey, the bigger the impetus for review of current policies.

Click here to take part!

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