Tesco reduces sugar content in all own brand soft drinks
Tesco started reducing sugar in its soft drinks in 2011, and now the final 50 products in the 251-strong range have been reformulated to below five grams per 100ml.
Matt Davies, Tesco UK and ROI chief executive, said: “This is just one part of our plans to make the food on our shelves healthier by reducing levels of sugar, salt and fat in our own brands.
"We have worked to make sure our soft drinks still taste great, just with less sugar. Tesco customers are now consuming on average over 20 per cent less sugar from our soft drinks than in 2011.”
In addition to its work on soft drinks, Tesco has also cut the salt, fat and sugar in over 4,200 of its own products since 2012 and has plans for reductions in a further 1,000 products each year for the next three years.
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