Research shows small businesses are buying best of British
The online marketplace for international buyers and sellers said its website has experienced a massive year-on-year increase of 2,450% in global searches for Diamond Jubilee memorabilia, and a year-on-year rise of 321% in global searches for Queen Elizabeth-related paraphernalia.
The website has also seen a global demand for products associated with "Cool Britannia" and Alibaba.com’s data shows that overall there was a 3% increase in global searches for British goods in Q1 2012 (Jan-Mar) compared to Q4 2011 (Oct-Dec). In addition British motorcycles and British fashion are trending as some of the most searched terms on Alibaba.com.
Molly Morgan, senior manager, international corporate affairs, Alibaba.com EMEA explained: "This year is already shaping up to be a great one for British companies and it’s never been a better time to celebrate the Best of British, as the world’s eyes focus on our sporting and celebratory events. Alibaba.com has seen dramatic upticks in online searches and enquiries from abroad for British goods since the Royal wedding, and this will continue to rise following the Diamond Jubilee and upcoming Olympics, providing our small businesses and economy a much needed boost."
Alibaba.com said its research indicates that British baked goods are becoming increasingly popular around the world with a 17% year-on-year rise in online searches. The data also shows there is an appetite for British biscuits, cakes and pastries, which are the most popular British baked goods on Alibaba.com.
UK small businesses were also sourcing British-themed goods to meet demand around the Queen’s Diamond Jubilee celebrations, with a year-on-year increase of 2,100% in online searches for Diamond Jubilee products and a 16% year-on-year increase in searches for British goods. Popular online “British” searches by UK buyers include British flags, British food, British wool and British dragons.
With the summer of sport getting underway in the UK, Alibaba.com has already seen a dramatic increase in global online searches for English football merchandise, rising by 800% year-on-year. The most popular searches are for English football shirts, badges and mobile phone cases. Global online searches for cricket-related products have also seen a rise of 286%, with English willow cricket bats being one of the most common search terms.
Morgan added: "The nation was very patriotic with many British flags and memorabilia being bought in celebration of the Queen’s Diamond Jubilee, and now UK small businesses are gearing up for the Olympics and European Football Championship for an additional surge in business."
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