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Reducing Returns - Your guide to getting started

Typically, initial efforts to reduce returns are directed towards product, quality or size/fit, so energy and spend focus here – this can lead to a costly waste of time and effort.

RETAIL SOLUTIONS

Reducing Returns - Your guide to getting started

Of all the factors behind returns, customer behaviour  is at least ten times more significant than any other. Understanding the basic ratio of shoppers who intend to keep, versus those who order intending to return, is essential to understand the profitability potential of your customer base, and whether your return rates are commercially damaging or sustainable. If the balance is tipped too far towards the high returning low profit customer, the gap between growing revenue and falling profits will escalate.

Typically, initial efforts to reduce returns are directed towards product, quality or size/fit, so energy and spend focus here – this can lead to a costly waste of time and effort.  We look at the effective steps that can be taken by retailers to start tackling returns immediately.

Download our whitepaper for tips on how to get started

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Retail Human Resources Summit
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The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
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The Retail Design Summit 2018
14 November 2018
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Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy