New group business development manager joins GI Insight
GI Insight, the customer insight specialist, has appointed James Jose as group business development manager. The appointment comes at an exciting time when the firm is making significant movements by integrating real-time data with other offline and online information.
Jose has been brought in to introduce GI Insight as a fully integrated marketing solutions provider, delivering ‘single customer view’ communications. He will be working very closely with the sales and marketing teams to develop clear messaging for prospective clients in order to demonstrate how GI Insight is the solution to increasing ROI.
With a strong background in business development having held several senior director positions across the print and direct mail market, Jose has worked at a range of companies including Eclipse Colour and Alderson Print Group. He also has extensive experience of winning and maintaining blue chip contracts in this competitive sector.
The appointment comes at an exciting time as the company is growing and is in the midst of enhancing its omni-channel customer insight capability by integrating real-time digital analytics into its range of services. The ability to live track customers online interactions enables GI Insight to reinforce the offline SCV database to continue to build loyalty and react to customers far more effectively.
Jose has been following the work of GI Insight and has been impressed by their development of tangible solutions. He said: “Over the years I have watched how data has developed and modelled businesses, the insight that is being provided to marketers is continuing to evolve. I have worked alongside the company for many years with mutual customers and I truly welcome the opportunity to join this ambitious team.”
