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MySale achieves 'record' first half performance

MySale Group saw its revenue grow by 11% to A$151.9 million in the first half of its financial year.

GENERAL MERCHANDISE

MySale achieves 'record' first half performance

In the six months to 31 December, underlying EBITDA rose by 80% to a record A$5.5 million. Meanwhile, underlying pre-tax profit increased to A$2.3 million from A$0.6 million in the same period in the previous year.

During the half year, MySale accelerated investment in its data-driven proprietary technology platform. Its active customer base increased by 12% to one million as the company focused on activating customers with a higher lifetime-value. Sales on mobiles continued to grow and represented 60% of orders at the end of the period.

Carl Jackson, MySale chief executive, said: “We are very pleased to be reporting a record first half performance with growth in underlying EBITDA of 80% underpinned by double digit online revenue growth and improved gross margins, our sixth consecutive half of gross margin gains. This strong performance has been driven by our technology platform, which continues to enhance both our customer offer and relationships with our global brand partners.”

MySale operates online flash-sales and retail websites in the UK, Australia, New Zealand and South-East Asia.

Looking ahead, Jackson said: “It has been a great start to the new financial year and we approach the second half with confidence, with an exciting range of strategic opportunities ahead.”

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