THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Lego returns to growth

Lego has returned to growth in 2018 with revenue for the full year rising by 4% to 36.4 billion Danish kroner.

GENERAL MERCHANDISE

Lego returns to growth

Lego has returned to growth in 2018 with revenue for the full year rising by 4% to 36.4 billion Danish kroner.

The increase follows a drop in sales in the previous year for the first time since 2004.

2018 also saw the company increase its operating profit by 4% to 10.8 billion Danish kroner. Net profit was up 3.5% in the period to 8.1 billion Danish kroner.

In a statement Lego said revenue rose in all of its market groups. In established markets such as the US and Western Europe, growth was in the low-single digits. In addition, there was strong double-digit growth in China as the brand expanded into new cities and built its presence online and with physical stores. The business has recently launched a first shop in Beijing to mark its third flagship store opening in China since 2016.

Lego Group chief executive Niels Christiansen said: “We set out with one aim in 2018, to stabilise the business. We are pleased to have achieved this, and to have delivered modest top and bottom-line growth.

“We are especially encouraged by our progress given the challenges facing the toy industry and the departure of specialist retailers such as Toys R Us. These shifts gave us the opportunity to strengthen our partnerships with retailers and find new ways to connect with shoppers and consumers across digital and physical channels.

“We also grew market share in our largest markets around the world, bucking industry trends."

Top selling products in the year included Lego City, Lego Technic, Lego Star Wars, Lego Lego Friends and Lego Ninjago. 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy