Insight: UK shoppers spend over £2bn a year on delivery subscriptions
The research conducted by delivery management company Whistl found that the most popular subscription service was Amazon Prime, with 61.4% of those who took part in the survey saying they had signed up to it.
Other popular subscriptions were revealed as Graze at 12.3%, Next Unlimited at 9.7%, ASOS Premier at 8.8%, Pact Coffee at 8.5% and Glossybox at 7.8%.
The reasons given by survey participants for signups to subscription services included convenience followed by value for money, although one in five of those signed up to a subscription admitted to not making use of the benefits offered by the service.
The study also found that one in five of those polled said they refused to shop with retailers who did not offer subscription services while 48.9% said they had purchased items they would not otherwise have bought if they did not have a subscription.
Melanie Darvall, director of marketing and communications at Whistl, said: “It’s great to see the popularity in monthly subscription services and how they are benefitting both businesses of all sizes and the consumers who sign up to them.
“It seems the key to making your subscription service a success is finding the balance and making your offering beneficial for both parties.”
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