Iceland Foods to sell white goods online
Iceland Foods has launched Iceland Appliances, a new online shopping site which sells a range of domestic appliances including fridges, freezers, cookers, washing machines, dryers and dishwashers.
Accessed via Iceland’s existing food website, the service is operated in partnership with Appliances Online owner DRL Limited and offers 2,800 products from 29 major brands.
Customers are able to order up to midnight for next day delivery and deliveries will be made nationwide seven days a week. The site also offers additional connection and disposal services.
Iceland director of delivered sales John Mackie said: “Iceland has a great heritage in appliances and was for many years the UK’s top seller of fridges and freezers. We are really excited to be going back into this market offering an even wider range of top quality appliances, with a Price Match guarantee and the exceptional levels of service that customers already receive from Iceland when they buy their food from us in store or online.
“The launch of Iceland Appliances builds on the success of our online grocery shopping service, which has exceeded all our expectations.”
