THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Gerry Weber to discontinue Talkabout brand

German fashion brand Gerry Weber is to discontinue its youngest label Talkabout as it looks to focus on its core brands.

FASHION

Gerry Weber to discontinue Talkabout brand

German fashion brand Gerry Weber is to discontinue its youngest label Talkabout as it looks to focus on its core brands.

Launched in 2016, Talkabout was developed exclusively for wholesale customers and is positioned in a niche between mainstream and contemporary. The brand has about 170 customers in Germany, Austria, Switzerland and Benelux as well as in Budapest and Prague. The last collection will be delivered in February 2019.

Johannes Ehling, Gerry Weber chief executive designate, said: "In view of the economic challenges facing our company, we are pooling our forces and will focus on our core business to be successful in the long term. This is why we have decided to discontinue the youngest brand of the Gerry Weber Group."

Gerry Weber said Talkabout’s employees have already been told of the plans and that most of them will be employed elsewhere in the group.

Ehling added: "We would like to thank the entire Talkabout team, most importantly product manager Viktoria Simeoni, for the commitment they have shown during the market launch of the label. Although great progress has been achieved in the market and the team have done a great job, we are currently unable to further build up our youngest brand."

The group’s core brands include Gerry Weber, Taifun, Samoon and Hallhuber.

The Talkabout label was Gerry Weber’s first pure wholesale brand with a fully vertically integrated monthly collection and customised merchandise management system for specialist retailers. The system will now be used for the Gerry Weber, Taifun and Samoon brands starting next year.

Ehling added: "The new merchandise management system, which reflects the new monthly sales intervals, also responds to the changes in our markets and the strongly changing purchasing behaviour of our customers."

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process