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Ganni chooses Soho for first UK store

Danish fashion brand Ganni is to launch its first store in the UK in London’s Soho.

FASHION

Ganni chooses Soho for first UK store

Danish fashion brand Ganni is to launch its first store in the UK in London’s Soho.

The company has taken a 2,750 shop in Beak Street which is expected to open in the spring.

With a large following in Scandinavia, Ganni is owned by husband and wife team Nicolaj and Ditte Reffstrup and has outlets in Denmark, Sweden and Norway.

Matt Paulson-Ellis from Levy Retail Estate, who advised Ganni’s landlord Titan Investments, said: “London remains an essential location for cutting-edge international brands like Ganni. Soho is the perfect environment for their debut in the capital. There’s no sign of these brands being deterred by the ongoing Brexit confusion.”

Ganni's pieces are sold by more than 400 retailers across the world as well as through the brand's 21 concept stores.

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