FatFace hires head of licensing
Sims (pictured) has worked across several large global entertainment properties and brands during her career in the licensing industry. These have included Fluid World, The Licensing Company and, most recently, IMG where she was licensing director for three years.
Commenting on her appointment, Sims said: “My passion is innovation, product and retail so I’m thrilled to be joining an exciting, inspiring British brand like FatFace. I have some exciting plans to extend into new and relevant categories. With a brand that has such a unique handwriting and core DNA this will be an absolute joy and creative bliss to work on.”
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