THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Ebay pilots fashion personalisation service in UK

Online marketplace Ebay is to trial a personalised recommendation service for fashion shoppers in the UK.


Ebay pilots fashion personalisation service in UK

Online marketplace Ebay is to trial a personalised recommendation service for fashion shoppers in the UK.

The six month pilot will see Ebay integrate Dressipi’s personalisation technology into its Fashion Gallery to give shoppers instant access to retail inventory, specially selected to suit their personal style and size.

The technology combines variables such as shape, size and brand preferences to develop a Fashion Fingerprint™ for shoppers which they can then use to narrow down their selection of clothing.

Ebay said the integration will offer female shoppers two levels of recommendation. Customers will initially see a curated selection of clothes, shoes and accessories selected from Dressipi’s team of personal stylists. For those who choose to complete a Fashion Fingerprint ™, the technology will then personalise those recommendations by gathering information about a shopper’s shape, size, brand preference and confidence levels, before delivering tailored recommendations about which garments available on Ebay would fit and flatter them. 

Dressipi plans to add a further feedback mechanism to its on-site recommendation service that will provide additional insight to Ebay and its sellers, with functionality that will allow consumers to ‘like’ and ‘dislike’ individual items.

Eben Sermon, Ebay director of relationship marketing and loyalty, said: “Ebay is dedicated to delivering innovations that can inspire and personalise the eBay experience to allow shoppers to connect with the items they love in new and engaging ways. From the high street brands in our Fashion Gallery through to the launch of a personalised shopping experience with Ebay Feed, we are committed to making eBay a great place to shop and excited by this latest pilot.” 


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy