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Bertrand Bodson named as UK Chief Digital Officer of the Year

Bertrand Bodson, the chief digital and marketing officer at Sainsbury's Argos, has been named as UK Chief Digital Officer of the Year by the CDO Club, the world’s largest community of C-suite digital and data leaders.


Bertrand Bodson named as UK Chief Digital Officer of the Year

Bodson has been credited with playing a pivotal role in guiding the digital transformation of Argos from a four-decade old catalogue business with around 800 physical stores into a multichannel online business with more than a billion visits online annually.

David Mathison, chief executive of the CDO Club and CDO Summit, said: "Bertrand is highly entrepreneurial, intelligent, and technologically savvy with a strong strategic mindset and superior team leadership skills. He has completely re-imagined Argos’s digital strategy, with a laser focus on market-winning propositions which truly deliver customer satisfaction. He has helped both large incumbents and fast-growth disruptors take full advantage of digital possibilities. It is my honour to name Bertrand as the UK Chief Digital Officer of the Year 2016.”

Bodson was previously executive vice president of the global digital business at EMI Music from 2010-2013, where he led its digital transformation. From 2006-2010, he was co-founder and chief executive at, the VC-backed social media platform, which was acquired by Guinness World Records.

Prior to that, he was senior group product manager at Amazon in Seattle and a senior consultant at Boston Consulting Group.

The CDO Club has given the annual CDO of the Year award to leading chief digital officers and chief data officers in four regions – the US, UK, EU, and ANZ. Previous UK Chief Digital Officers of the Year award winners include Tanya Cordrey, the former chief digital officer at Guardian News and Media, and Mike Bracken, the former chief digital officer at the UK’s Government Digital Service.




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