THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Bata names new chief executive
Alexis Nasard

Bata, the branded, retail and e-commerce footwear business, has named Alexis Nasard as its new group chief executive.

GENERAL MERCHANDISE

Bata names new chief executive

Bata, the branded, retail and e-commerce footwear business, has named Alexis Nasard as its new group chief executive.

Having joined Bata on 4 April, Nasard was until 2015 president of Heineken's Western European business and global chief marketing officer for a number of the company’s global and local brands.

During 17 years at Procter & Gamble, he held various senior management roles including defining the strategies for new product categories and selling through various retail channels both in developed and emerging markets.

Nasard said: "I am very excited at the opportunity to work with the Bata team to further develop the company and its brands, particularly the Bata brand, through a fast-changing consumer and retail environment, building on the company's strong assets and global footprint.”

Founded in 1894, Bata has over 30,000 employees, 24 production facilities, 5,000 international retail stores, and a presence in over 70 countries.

Thomas Bata said: "We share the same core values which fit the Bata culture. I am confident that through his leadership and team-building skills he will drive new growth and performance for the group beyond its 122nd year."

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019