Amazon Treasure Truck arrives in London and Manchester
Treasure Truck will travel around Manchester and London several times a month, featuring a range of different offers.
Customers are able to sign up by texting ‘truck’ to 87377. When the truck is ready to drive into town, shoppers will receive a text alert telling them to the day’s offers. After customers select the Treasure Truck product in the Amazon app, they choose a convenient time and place for collection, purchase the item through the app, and then pick it up at the truck.
Trucks have been situated at Charing Cross Station in London and Portland Street in Manchester.
Amazon said there will be occasional celebrity appearances at the trucks as well as interactive games, special seasonal events and on-the-spot prize giveaways.
The first Treasure Truck limited-quantity offer has been the Nintendo Classic Mini: Super Nintendo Entertainment System, for £69.99.
James Quick, head of Treasure Truck, Amazon.co.uk, said: “We know there are lots of people who are desperate to turn back the clock and get their hands on the legendary ‘90s-style console before Christmas. Treasure Truck is primed and ready for those keen customers who act fast.”
Treasure Truck launched in Amazon’s hometown of Seattle in February 2016 and has since expanded to a further 24 cities.
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