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Søstrene Grene continues UK expansion with new Victoria Place store

Danish homeware retailer Søstrene Grene is to join the line-up at Woking’s Victoria Place as it continues its rapid expansion across the UK. Due to launch… View Article

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Søstrene Grene continues UK expansion with new Victoria Place store

Danish homeware retailer Søstrene Grene is to join the line-up at Woking’s Victoria Place as it continues its rapid expansion across the UK.

Due to launch later this year, the 4,673 square foot space will occupy a prominent position on Henry Plaza between M&S and Moss.

The shop will be the brand’s first in Surrey and will sell Søstrene Grene’s range of furniture, home accessories and soft furnishings, as well as art supplies, stationery, gifts, and children’s toys.

Norma Jacob and Richard Power, UK joint venture partners at Søstrene Grene, said: “Søstrene Grene has been undergoing a wide expansion across the UK, particularly across the south of England, so we are excited to be able to announce that we will be opening in Woking later this year. Victoria Place is a brilliant location in the heart of Woking and we’re looking forward to introducing our brand to a new audience, marking our first store launch in the region.”

The news follows a series of new openings at Victoria Place this year, which have included the launch of a new boutique for independent lifestyle brand, Lark London.

Councillor Ann-Marie Barker, leader of Woking Borough Council, added: “We are so pleased to announce that Søstrene Grene, a rapidly expanding homeware brand, will be making its regional debut at Victoria Place later this year. With such a popular retailer set to take a key unit on Henry Plaza, the destination’s diverse offering of retail, leisure and hospitality options is going from strength to strength, and we look forward to seeing the new store open this autumn.”

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