Sleep.8 opens upsized store on King’s Road
Sleep.8 has opened a newly upsized and refurbished flagship store on London’s King’s Road.
Spanning 2,950 square feet, the shop has more than doubled in size and offers bespoke solutions for sleep-related challenges through eco-friendly products that are hypoallergenic and plant-based.
In addition, Sleep.8 has collaborated with fellow King’s Road tenant Timothy Oulton on the in-store lighting fixtures with the aim of offering customers creative inspiration for their bedroom interiors.
Musi Chayla, Sleep.8’s UK chief executive, said: “We are very pleased to have launched our upsized Chelsea store, and it’s great to see the space come to life with the support of the Sloane Stanley team, and our exciting partnership with Timothy Oulton.
“Our upsized store will provide even more opportunity for customers, from both near and far, to get the sleep support they need. We are excited to continue our brand journey in an improved and enhanced space.”
The Sloane Stanley estate has also seen the recent arrivals of pop-ups from Chelsea Art Society, Livingstone St Ives and Birdie Fortescue as part of its ‘shop-on-demand’ leasing strategy,
Hannah Grievson, property director at Sloane Stanley, said: “Sleep.8 has been a part of the King’s Road for a couple of years, and it’s been a pleasure to witness the brand thrive and to play an integral part in its journey.
“The partnership with Timothy Oulton on the interior of the store also highlights how our estate and wider King’s Road is woven together by brand connections and continued landlord support to create a solid community.”
