H&M to open new concept store in Chelsea
H&M is to open a new concept store in London’s Chelsea.
Situated on King’s Road, the shop will offer a range of fashion forward products with elevated styling and trends that reflect the local area. It will also be home to exclusive in-store experiences that will only be found on the King’s Road.
Henrik Nordvall, country manager, H&M UK & Ireland, said: “London is a global hub of fashion heritage and creativity, so to expand our presence here is a great opportunity, and we are excited to be able to further engage with our customers in new, innovative and creative ways.
“The King’s Road store will be a place for interactive moments, enabling customers to develop an affinity with our brand that goes beyond our products and really speaks to the fashion heritage of the local area.”
The store is set to open in the spring of 2024.