Savoir Beds names new managing director

Luxury bed brand Savoir has appointed Nic Alexandre as its new managing director.

Previously global head of operations at furniture brand Maker & Son, he will succeed Savoir’s current managing director Alistair Hughes, who is also the brand’s co-owner.

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Following Alexandre’s appointment, Hughes will hand over his commercial responsibilities, but will continue to work on the company’s long-term strategy whilst splitting his time between Savoir and his re-wilding project in Wales.

Hughes said Alexandre’s industry experience and operational expertise will play a key part  in helping drive the next stage of Savoir’s evolution.

He added: “Nic has strong operational experience working with the British furniture brand Maker & Son, helping drive their impressive expansion and growth. He shares our brand values and ambition to build on Savoir’s unique British heritage, harnessing our timeless traditions and blending them with modern innovations.”

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