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Whistl acquires Relish product sampling firm

Whistl has acquired Relish, a FMCG product sampling specialist, from Kin and Carta. Established in 2011, Relish and has grown to be a leading product sampling… View Article

GENERAL MERCHANDISE NEWS

Whistl acquires Relish product sampling firm

Whistl has acquired Relish, a FMCG product sampling specialist, from Kin and Carta.

Established in 2011, Relish and has grown to be a leading product sampling agency that specialises mainly in the beauty and FMCG sectors. Customers include the likes of ASOS, BakedIn, Craft Gin Club, Deliveroo, Estee Lauder, Edgewell, Ferrero, HelloFresh, Missguided and PrettyLittleThing.

Following the acquisition, Relish will remain as a standalone brand with its  twenty strong team led by managing directors Natalie Betts and Jonny Hall.  The company will report into Mark Davies, managing director of Whistl Doordrop Media, and will be situated at Whistl’s new Bristol office.

Nick Wells, chief executive of Whistl, said: “Product sampling plays an important role within the marketing mix and with our market leading expertise in targeting and campaign planning, particularly for online retailers and FMCG brands, the addition of Relish will enable us to broaden our portfolio of channels available to advertisers. “

 

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