Oak Furnitureland accelerates sofa category expansion
Oak Furnitureland has significantly increased the size of its sofa range as part of plans to diversify its product offering.
The retailer has launched eight new sofa ranges and also expanded 13 existing collections to include a wider variety of styles and finishes. The new ranges include a mix of leather and fabric sofas in corner, 4-seater, 3-seater and 2-seater options. There is also a choice of loveseats, armchairs, and footstools.
The move follows double digit growth in sofa sales at Oak Furnitureland over the past year. The retailer has also seen a substantial uptick in customer interest in sofas with a 50% rise in searches for “sofa” on the brand’s website between 2021 and 2022.
Oak Furnitureland will also be reformatting 53 of its showrooms to create a more engaging shopping experience for customers who are looking to try out the new ranges.
Alex Fisher, chief executive of Oak Furnitureland, said: “Over the past year we’ve witnessed incredibly strong growth in demand for our sofas, and we are now committed to further accelerating our focus in this category as our strategy to cater for the whole home ramps up. We’re excited to bring the style, quality and value that we’re known for in cabinetry to sofas, with our biggest launch of stylish and affordable sofa ranges yet.”
To help customers spread the cost of purchasing a sofa, the retailer will be lowering the threshold for interest-free credit from £3,500 to £1,999, with no deposit required.
Fisher added: “We fully recognise that the current climate is creating significant financial pressures for many of our shoppers, and therefore alongside maintaining our continued commitment to outstanding value, we are investing in new payment options, to help make our products even more accessible.”