Ingka Group and H&M team up on new incubator programme
Ikea parent company Ingka Group has teamed up with H&M to launch a new incubator programme for creatives and makers.
To be piloted in London, the Atelier100 scheme will aim to help creatives inspire each other and grow their businesses, as well as create commercially viable products at a new store which will open in Livat Hammersmith this May.
Marcus Engman, chief creative officer at Ingka Group, said: “We are two creative and curious brands with closely-tied values and a shared aim to find new and diverse ideas for the future. That is how the idea for Atelier100 came about. We want to take a new approach to the longstanding ways of reaching and engaging great talents. Through this proactive new initiative we hope to find, attract and develop the creatives of tomorrow.”
The scheme is inviting creatives and makers living in a 100km radius of London to apply for place on the programme between 7 and 24 April. The 20 applicants selected to join will be mentored by leading design experts who will deliver group sessions on topics such as key business skills, breaking down barriers and building a network. They will also provide one-to-one bespoke mentoring on growth.
Camilla Henriksson, global brand innovation manager at H&M, said: “London is bursting with brilliant ideas and creative people, we want to meet these creators where they are. Opportunities in arts, entertainment and recreation have been the hardest hit by the pandemic. H&M and Ingka Group see this as an opportunity to engage directly with creatives and makers, to give them the visibility that they deserve and to support them in taking their business to the next level.”
Creatives can apply from 7 April by visiting atelier100.com.
