George Home at Asda embarks on exclusive partnership with Stacey Solomon
George at Asda has teamed up with TV presenter and interior enthusiast Stacey Solomon on a new, exclusive George Home collaboration.
Marking the star’s first homeware range, ‘At Home with Stacey Solomon Exclusively for George Home’ will span items across the bath, bed, dining, living and accessory categories with prices starting from £1.
Over a year in the making, the 200-piece collection has a cosy look and feel with bouclé cushions and chunky knit soft furnishings, as well as natural wood decorative pieces and hammered glassware.
Liz Evans, chief commercial officer of George & GM, said: “We’re so excited to partner with Stacey on George Home. We love her style and know how much she resonates with our customers. Together, we’ve created a super affordable, quality range that will make any home stylish this autumn/winter. It’s the start of an exciting journey together and we’re looking forward to seeing how we shape and evolve the range in years to come.”
The launch of the range will be supported by a multichannel marketing campaign which will aim to position George Home as a key destination in the home interiors market.
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