Bensons for Beds reopens Eve Sleep website
Bensons for Beds has reopened Eve Sleep less than three weeks after it bought the mattress brand and its intellectual property out of administration.
The business is being retained by Bensons as a standalone brand.
Returning in time for the key Christmas trading period, the Eve Sleep website features six of the brand’s best-selling mattress ranges that accounted for the majority of Eve Sleep sales before the business called in administrators.
Bensons for Beds chief executive Nick Collard said: “We know from the feedback we’ve had from customers that they can’t wait for our Eve Sleep website to re-open.
“And that customer demand has reinforced our view that acquiring the Eve Sleep brand will widen our appeal as we continue to build our growing portfolio of high-quality in-house brands that offers a sleep solution for every need.
“I’d like to thank the Bensons project team for their hard work in relaunching the website so swiftly.”
The acquisition was backed by Bensons’ owner Alteri Investors which has been supporting Benson’s growth strategy and transformation plans.
Bensons also owns the Slumberland and Staples & Co brands and this week launched the new Simply by Bensons range to give consumers more value for money options.
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