Zalando partners with Sephora to create online prestige beauty destination
Online fashion retailer Zalando is teaming up with Sephora to create a prestige beauty destination on its website.
The offering will go live in Germany in the fourth quarter of 2021 before being rolled out to other Zalando markets in 2022.
Operating in 35 countries with 2,000 across the world, Sephora offers an assortment of several thousand beauty products from more than 300 prestige and exclusive brands.
David Schneider, Zalando co-chief executive, said: “Beauty represents a huge and exciting opportunity for us, with the online beauty market still largely untapped in Europe. As a one-stop destination for fashion and lifestyle, we want to empower and inspire Zalando customers to find the perfect choice of fashion and beauty in one place and at the same time give our brand partners a platform for their digital success. Our partnership with Sephora, the go-to place for many beauty fans, will elevate the beauty offering for our customers and allow them to shop the most sought-after and exclusive beauty brands while enjoying Zalando’s excellent customer experience and convenience.”
Sephora said the move was a key element in its European growth strategy.
Martin Brok, president and chief executive of Sephora, added: “Fifty years after opening its first store, Sephora once again disrupts prestige beauty by joining forces with Zalando to create the ultimate online prestige beauty destination for Zalando’s 42 million active customers. This partnership illustrates our ambition to relentlessly innovate to delight our customers better than anyone else. Zalando, which today is the most successful online fashion platform in Europe, is the ideal partner for us to continue to inspire customers.
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