YOUR gorgeous SKIN created by Dr.PAWPAW takes over London
Family owned, British brand Dr.PAWPAW has launched a large, localised marketing campaign in the form of taxi wraps.
The campaign celebrates the launch of its much anticipated and innovative new skin care range YOUR gorgeous SKIN by Dr.PAWPAW .
From July 2023 – November 2023 – Dr.PAWPAW has created full scale taxi wraps with Cab-E Media that features its bright and vibrant skin care branding that will grace the streets of London. The campaign will be featured on and in the modernised electric vehicles to keep in with the brands eco-conscious mission.
Rainbow stripes will be seen around London and once inside the taxi, customers can find out more information on the range and also enter the competition to win a complete collection of the skin care worth over £110.
The activity follows a successful three day launch event at Electric Space, London with over 500 guests including press, influencers, buyers, KOL’s and entrepreneurs.
YOUR gorgeous SKIN created by Dr.PAWPAW is a new pioneering skin care collection that champions science and performance whilst staying true to the brands environmental values. The range is fully vegan and suitable for all skin types, plus and introduces to the market a new trademarked ingredient Papayaluronic TM – a blend of papaya and 8 x hyaluronic acids which absorb into all layers of the skin for instant and long-lasting hydration, resulting in super soft skin.
Dr.PAWPAW was created in 2013 by husband and wife team Johnny and Pauline Paterson as a natural solution to soothe their young daughters eczema. Today Dr.PAWPAW is the winner of 40+ global awards and can be found around the world
in over 35 countries.
