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Walmart to acquire AR optical tech company Memomi

Walmart is to acquire augmented reality optical tech company Memomi as it looks to bolster its commitment to frictionless and omnichannel optical care. Since 2019, Memomi… View Article

HEALTH & BEAUTY

Walmart to acquire AR optical tech company Memomi

Walmart is to acquire augmented reality optical tech company Memomi as it looks to bolster its commitment to frictionless and omnichannel optical care.

Since 2019, Memomi has enabled digital measurements for all Walmart and Sam’s Optical customers across more than 2,800 Walmart Vision Centers and 550 Sam’s Clubs. The company also helps customers to virtually “try on” eyewear in real-time.

Walmart said the acquisition represents the next step in its journey to deliver integrated, omnichannel healthcare.

David Reitnauer, vice president, specialty services at Walmart Health & Wellness, said: “Customers are looking for access to care digitally, in their homes, and purchasing eyeglasses is no different. This acquisition supports our health & wellness mission to provide accessible care to the communities we serve.”

The acquisition is expected to complete in the coming weeks when Memomi employees will join the Walmart Global Tech organisation.

Cheryl Ainoa, senior vice president, new businesses & emerging tech at Walmart Global Tech, added: “We’re excited to welcome the Memomi team to Walmart and add their capabilities to our leading virtual reality technology that is transforming the retail experience for our customers and members.”

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