The Body Shop reignites its fight against animal testing
The Body Shop has teamed up with long-term partner Cruelty Free International to reignite its campaign against animal testing.
The UK banned animal testing for make-up and its ingredients in 1998, but the government says it has changed its policy to match rules in the EU where some animal testing is allowed.
To raise awareness of the changes and call for a reinstation of the full ban, The Body Shop and Cruelty Free International have launched a limited-edition version of their iconic heritage ‘Forever Against Animal Testing’ t-shirt. The shirt first appeared when the organisations campaigned on the issue in the early 1990s.
All profits from the sale of the products will go directly to Cruelty Free International to support its work.
The t-shirts will be available both online and in The Body Shop’s flagship Battersea store where in-store displays will urge people to join the fight against animal testing.
The campaign has attracted support from celebrities and influencers, including Made in Chelsea star, Lucy Watson and Ru Paul’s Drag Race competitor Divina de Campo, who have shared videos of themselves wearing the t-shirts.
Chris Davis, international sustainability, activism and communications director at The Body Shop: “Beauty does not need to come at the cost of animal rights – and our cruelty free products have been proving that since the 1970s.
“We and our partners started this fight against animal testing a long time ago, and our resolve is stronger than ever to see it through today.
“We know the British public care passionately about animal rights, and we can’t wait to see people show their support for the campaign by styling a Forever Against Animal Testing t-shirt their own way.”