Superdrug gains 20% more loyalty club members in 2018
Superdrug gained 20% more loyalty club members and increased its revenue by 3.3% to £1.28 billion in 2018.
Part of AS Watson Group, the health and beauty retailer made a profit of £88.3 million in the 52 weeks to 29 December. This was down from £92.9 million in 2017.
The company has attributed the revenue growth to the addition of 23 new stores in the UK and a 15% uplift in online sales. It also launched two new stores in the Republic of Ireland.
Bronzing products were particularly popular in the year due to the long hot summer. Sales in the vegan beauty category were also strong, with trade boosted by the launch of Superdrug’s Little Vegan Pop Up Shop.
In addition, the healthcare and wellbeing category benefited from the launch of specialist services such as Botox in some stores. The company also introduced more in-store Nail Bars and Brow & Lash Bars, and developed a new Beauty Studio format for retail parks and larger shopping centres. The latter enables customers to buy manicures, brow shaping, hairdressing, tanning, waxing and men’s grooming services all under one roof.
Superdrug’s 20% increase in loyalty card membership was driven by the launch of its mobile phone network for members. This offers members double loyalty card points on all of their Superdrug shopping.
Peter Macnab, chief executive of AS Watson Health & Beauty UK, said; “We are pleased with the company’s performance in challenging times, and I’d like to thank every team member for their hard work and contribution to these results.
“Our strategy for 2019 is to ensure we are offering all our customers everyday accessible health and beauty, giving them the beauty and health services they need in a vibrant and friendly store environment.”
