Shiseido and AS Watson develop new three-year partnership plan
Cosmetics company Shiseido and Superdrug owner AS Watson have developed a new three-year plan as they look to strengthen their strategic partnership.
Together they will develop new beauty innovations to help meet customer demand for Japanese beauty products in Asia.
With a network of over 3,600 stores in mainland China, AS Watson will also help extend Shiseido’s reach into China and other markets such as Indonesia and Philippines.
Dominic Lai, group managing director of AS Watson Group, said:“Riding on the successful launch of the D Program Urban Damage Care range and the co-creation of Shiseido and AS Watson in countries and regions including China, Taiwan and Thailand, we are delighted to strengthen our partnership with Shiseido to enhance customer connectivity and drive Japanese beauty in our operating markets.”
The new plan will see Shiseido and AS Watson continue to co-develop products for the Za and Senka brands. The companies said more exclusive products under other brand names will also be in the pipeline.
Lai added: “With our customer insights and global knowledge of the beauty industry, AS Watson is able to help its business partners enter new markets and engage the right customers efficiently.”
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