Marks & Spencer embarks on beauty partnership with Benefit Cosmetics
Marks & Spencer has launched a partnership with Benefit Cosmetics as it looks to expand its beauty offering.
The makeup brand’s products will be available from the autumn on M&S.com and at Benefit Cosmetics counters in five M&S stores in Camberley, Cheshire Oaks, Handforth Dean, Hedge End and Lisburn.
Meanwhile an additional 10 stores will have the products displayed in a bespoke Benefit Cosmetics fixture.
Tara Singleton, head of beauty at M&S, said: “We are so pleased to be welcoming Benefit Cosmetics as our latest partner as we continue to introduce dynamic third-party brands to complement our own beauty offer, helping us become more relevant, more often for our customers.
“Beauty plays a big part in our ‘Brands at M&S’ strategy as we know brands such as Benefit Cosmetics inspire loyalty and repeat purchase around their cult products and therefore play an important role in how and where customers shop.”
The collection will comprise more than 200 products and will include popular items such as Benetint, They’re Real! Mascara, the POREfessional Face Primer, Hoola Bronzer and Gimme Brow. Prices will range from £12.50 to £48.
Sarah Harbon, general manager of Benefit Cosmetics, said: “The launch of Benefit Cosmetics on M&S reflects our commitment to making our products accessible, we are passionate about building a beauty community for all and delighted to be joining M&S Beauty. The partnership will provide a unique omnichannel opportunity for new and our existing customers to easily shop and discover the UK’s no. 1 prestige makeup brand alongside leading British retailer, M&S.”
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