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Boots names new UK chief digital officer

Boots has promoted Paula Bobbett to UK chief digital officer. Bobbett, who was previously ecommerce director at Boots, revealed the news on LinkedIn where she described…

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Boots names new UK chief digital officer

Boots has promoted Paula Bobbett to UK chief digital officer.

Bobbett, who was previously ecommerce director at Boots, revealed the news on LinkedIn where she described the role as her “dream job”.

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Bobbett joined Boots in December 2020 and was responsible for growing Boots UK’s online store at boots.com, helping customers access products, brands and healthcare essentials.

Paula has a highly experienced background in online trading, commercial strategy and analytics, moving to Boots from her role as Head of Online Performance at Dixons Carphone.

She has held senior analytics and customer insight roles at a variety of companies, including Strategy and Analytics Manager at Avon, Commercial Insight Manager at Debenhams, as well as roles at British Airways and Vanguard Strategy.

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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