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Bath & Body Works appoints Gina Boswell as chief executive

Bath & Body Works’ board of directors has voted unanimously to appoint Gina Boswell as chief executive of the business. With more than 30 years’ experience,… View Article

HEALTH & BEAUTY

Bath & Body Works appoints Gina Boswell as chief executive

Bath & Body Works’ board of directors has voted unanimously to appoint Gina Boswell as chief executive of the business.

With more than 30 years’ experience, Boswell has held several beauty and personal care leadership roles at global companies such as Unilever, Alberto Culver Company and The Estee Lauder Companies. Bath & Body Works said it will benefit from her deep expertise in sales, marketing, brand-building, and business development and strategy, as well as her strong operational experience.

Sarah Nash, who has served as executive chair of the Bath & Body Works board since February and interim chief executive since May, will remain executive chair until the end of the company’s financial year on 28 January 2023. She will then move back to being chair of the board.

Nash said: “Gina is a proven leader of global businesses with decades of beauty and personal care industry experience and an impressive track record of driving profitable growth. The board is confident that her industry knowledge and collective skillset will help the company in continuing to enhance our omni approach, executing our merchandising initiatives, and accelerating growth across channels, categories and regions.”

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