WH Smith to bring Toys”R”Us shop-in-shops to a further 30 UK locations
WH Smith has signed an exclusive agreement to open a further 30 Toys”R”Us shop-in-shops in its stores this summer.
The news follows the toy brand returning to the UK last year with the launch of nine shop-in-shops inside WH Smith.
Sean Toal, managing director of high street at WH Smith, said: “Our high street business has been resilient for over 230 years, and in the face of more recent challenges the team is always searching for new ways to delight our customers.
“We constantly challenge ourselves to look at what’s next and we’re not afraid to embrace change and be bold and back something different.
“Our partnership with Toys”R”Us epitomises this and shows exactly what we are about. ”
The first 17 locations in this new round of openings will include:
- Hereford
- Fosse Park
- Leamington Spa
- Guildford
- Sutton
- Shrewsbury
- Salisbury
- Nottingham Victoria
- Maidstone
- Woking
- Hastings
- Thurrock
- Newton Abbott
- Halifax
- Lancaster
- Richmond George Street
- Taunton
Last year, WH Smith launched Toys”R”Us shop-in-shops in stores in York, Canterbury, Chelmsford, Cheltenham, Cwmbran, Oxford, Poole
Reading and Solihull.
