VodafoneThree rolls out multi-brand retail stores as it commits to UK high streets

VodafoneThree has begun a transformation of Vodafone and Three stores into multi-brand hubs following the merger of Vodafone and Three.

The enlarged company said it is investing millions of pounds into its retail locations as it pledged to remain in every town where it currently has a presence.

From this month, stores will start offering products and support for Vodafone and Three customers under one roof.

The commitment to the high street follows research from the Centre of Retail Research which found that despite the growing popularity of online shopping, consumers still want to visit a store to browse, purchase, or get support for products and services.

The research shows that 28.9% of people cited Vodafone and Three stores as their single biggest source of information on new phone models, ahead of social media (20.4%) and online articles and websites (14.8%).

VodafoneThree wants to evolve its stores from purely retail spaces to hubs for support and advice with the introduction of services like ‘Fix & Go’ by Vodafone.

The transformation will include flagship stores in major cities, with the first expected to be in London, Manchester, Edinburgh, Birmingham and Cardiff.

Jon Shaw, consumer operations director at VodafoneThree, said: “We know how important stores like ours are to the health of the high street and the communities which rely on them.

“From shopping devices, seeking support from our experts or getting their phone repaired, we are proud to serve our customers where they are and reaffirm our commitment to the UK high street.

“The stores will help bring our brands to more people, offering customers more choice and greater value, as we build the UK’s best network.”