Truly Beauty poised for global expansion following key appointments

Prestige beauty brand Truly Beauty is getting set for global expansion with the appointments of Kamilla Khanbalinova as chief sales officer and Nick Bracken as chief operating officer.

After a 20-year career at Amorepacific US where she oversaw sales growth and strategies, Khanbalinova will be responsible for driving revenue growth, expanding market share, and solidifying Truly’s position as an industry leader in her new role. Truly said her sales leadership experience, strategic acumen, and adaptability to evolving market dynamics will position her well to enhance its sales strategy and contribute significantly to its overall success.

Meanwhile, Bracken has worked for over a decade in global operations leadership roles at beauty brands such as Glow Recipe and Korres. As Truly’s chief operating officer, he will use his expertise in planning, logistics, and sourcing intricacies across diverse global regions to help the business establish a global infrastructure with a focus on the supply chain and operations, as it looks ahead to  international retail expansion.

Truly’s founder Maxx Appelman said: “We are delighted to welcome Kamilla and Nick to our esteemed team. Their extensive experience collaborating with top players in the beauty industry showcases their exceptional capabilities.

“Kamilla’s role in managing and growing Amorepacific’s US portfolio and Nick’s global operational leadership at Glow Recipe signifies a momentous stride in our commitment to strategic and unstoppable growth.”