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Toys “R” Us to launch concessions in WH Smith stores

Toys “R” Us ANZ has signed a sub-licence agreement with book and stationery retailer WH Smith to trial nine shop-in shops in WH Smith stores. Set… View Article

GENERAL MERCHANDISE

Toys “R” Us to launch concessions in WH Smith stores

Toys “R” Us ANZ has signed a sub-licence agreement with book and stationery retailer WH Smith to trial nine shop-in shops in WH Smith stores.

Set to launch in the first half of 2023, the trial will last for 12 months, or longer if mutually agreed.

Products sold will include toys, games and family/children related items that are typically sold by Toys “R” Us.

WH Smith will pay Toys “R” Us a fixed percentage royalty fee based on sales revenue, and costs associated with the shop-in-shops’ operating installations will be the responsibility of WH Smith.

If successful, there may be a stage two rollout.

Toys “R” Us said in a statement: “The UK market represents a significant near-term growth opportunity for the company, delivering into the largest toy market in Europe and the fourth largest globally with a strong brand.”

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