Tesco launches Clubcard TV
Supermarket giant Tesco has launched a free online film and TV streaming service for its 16 million Clubcard customers.
Clubcard TV will offer hundreds of movies and TV shows with content specifically tailored to families and children.
Tesco is the first retailer in the UK to offers its customers their own online movie and TV service. Powered by movie streaming service Blinkbox, titles available at launch include the films The Shawshank Redemption and The Assassination of Jesse James by the Coward Robert Ford, as well as TV shows The Only Way is Essex, The Wind in the Willows and The Care Bears.
In addition, the new service will enable Tesco to target viewers with adverts during programmes based on their shopping habits. Advertisers signed up for the launch of the service include Kellogg’s, J&J, Colgate and Danone.
Michael Comish, CEO of Tesco digital entertainment, said: “Clubcard TV offers a whole world of free entertainment for all the family. It makes digital entertainment easy and accessible for our customers.”
“The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching. We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service.”
Tesco said that new films and TV shows will be added all the time as the service evolves. In addition, customers will have an opportunity to shape Clubcard TV by providing feedback both on content and additional features they would like to see added.
The supermarket plans to extend the service to a range of devices including games consoles, tablets, Smart TVs, Blu-ray players and set top boxes.
