THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Swyft agrees £10 million deal with Sleep Brands

The Swyft furniture brand has agreed a £10 million deal with Sleep Brands to fund its global expansion. The investment will be used to launch Swyft… View Article

GENERAL MERCHANDISE NEWS

Swyft agrees £10 million deal with Sleep Brands

The Swyft furniture brand has agreed a £10 million deal with Sleep Brands to fund its global expansion.

The investment will be used to launch Swyft into international markets, including Germany by the end of 2024 and at least two additional European territories in early 2025.

Sleep Brands is owned by Gian Fazio, who is mainly active in the furniture components market in the US and contract manufacturing in Europe, both in bedding and upholstery.

Swyft founder Keiran Hewkin will remain as chief executive following the investment.

Hewkin said: “This new partnership gives Swyft the ability to leverage a global network of suppliers and customers. With Gian’s experience supplying  brands around the world and Swyft’s successful concept and industry-leading next day delivery we have a great base to build upon.”

Last year, Fazio acquired Dormeo UK which has headquarters in High Wycombe and was purchased as part of a distress sale.

Fazio added: “Keiran has built a brand which very successfully combines convenience with a modern, urban design. His background in upholstery and as an entrepreneur has allowed him to develop a team with a unique set of skills – unmatched, in my opinion, in this industry. The transaction was as much about the brand as the team.”

Subscribe For Retail News