Pop Mart to bring Labubu to Newcastle with new Eldon Square store
Pop Mart is opening its first store in Newcastle today at the Eldon Square shopping centre.
Visitors will be able to access the full selection of Pop Mart’s characters, including Skullpanda, Hirono, Dimoo and The Monsters, featuring Labubu, alongside a range of collectible figures, plush toys and lifestyle products.
Subscribe to TRBIan Ashton, head of retail, UK & Ireland, at Pop Mart, said: “Opening in Newcastle marks another exciting milestone in Pop Mart’s continued growth across the UK. The North East has an incredible energy and a passionate community who already know and love our characters and IPs, making Newcastle a natural next step for us.
“Eldon Square gives us a fantastic opportunity to bring the full Pop Mart experience closer to our existing fans, while introducing the brand to a whole new audience.
“We’re incredibly excited to open our doors, become part of Newcastle’s vibrant retail community, and build a lasting connection with the city and our customers across the North East.”
Eldon Square hopes to benefit from Pop Mart’s strong social media following and a product range that resonates with younger consumers.
Bernice Nesham, director of asset management at Pradera, said: “Pop Mart’s decision to open its first Newcastle store at Eldon Square is a significant addition to the centre’s evolving retail offer.
“The brand has built an exceptionally engaged global following, and its arrival further strengthens our ability to connect with younger consumers and digitally engaged audiences. We look forward to welcoming the brand’s immersive store experience to our evolving lineup of brands.”
