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Paul Smith to open at Birmingham’s The Mailbox

The Mailbox in Birmingham has revealed that Paul Smith is to open a new store at the premier lifestyle and shopping destination. Paul Smith Birmingham will… View Article

GENERAL MERCHANDISE

Paul Smith to open at Birmingham’s The Mailbox

The Mailbox in Birmingham has revealed that Paul Smith is to open a new store at the premier lifestyle and shopping destination.

Paul Smith Birmingham will stock Paul Smith collections for men and women alongside a curated selection of shoes, accessories, artwork and curiosities.

The 1,634 square foot space will overlook the Mailbox’s Urban Room, and feature white concrete walls, furniture influenced by the Arts and Craft movement, unusual objects and specially selected artwork.

The shop will open in autumn 2016.

Paul Smith said: “From a giant bright pink box in Los Angeles to a Victorian townhouse with a cast iron facade in London, I always try to come up with totally unique shops, wherever they are in the world.

“What’s lovely about this one is it has a great mix of clothes and accessories for men and women, as well as a few unexpected twists and turns too!”

The Mailbox will also welcome Tom’s Kitchen to the scheme which will be the brand’s first outlet outside of London.

Simon Samuels, partner at Brockton Capital, joint owners of the Mailbox, said: “Our strategy for the Mailbox has been to bring world-class names to Birmingham, curating an exciting retail mix complimented by a high quality and innovative food and beverage offer.

“We know that Paul Smith will be a hugely welcomed addition to our strong and diverse fashion offer, and we’re delighted to have attracted Tom’s Kitchen to Birmingham.”

The latest names will sit alongside Harvey Nichols’ 45,000 square foot flagship store, Tommy Hilfiger, Calvin Klein Underwear, BOSS, Armani Collezioni, LK Bennett and Gieves and Hawkes, in addition to Castle Fine Arts, Kitchen Gallery, Everyman Cinema, Malmaison, AC Hotels and the Mailbox’s canal side bars and restaurants.

The Mailbox is set to launch its new Mailbox app this autumn which will enable customers to pre-book and pre-order food, access personalised promotions and experiences, book tickets for events and get the latest exclusive content.

 

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