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M&S launches young designer competition with Young Minds

M&S has launched a competition for young people to create a winning design for this year’s M&S and Young Minds Hello Yellow kidswear collection. Working with…

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M&S launches young designer competition with Young Minds

M&S has launched a competition for young people to create a winning design for this year’s M&S and Young Minds Hello Yellow kidswear collection.

Working with the mental health charity, the retailer is looking for inspiring designs to feature on two special pieces in the 2025 range.

The winners, along with their guardian, will be offered the chance to visit the M&S support centre in London to see their design turned into artwork, visit the supplier factory to watch the products being printed, and be part of the launch event in September.

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Their designs will be included in the M&S x Young Minds Hello Yellow range this autumn.

Hello Yellow marks World Mental Health Day on 10 October when Young Minds calls on teachers, pupils, parents and colleagues to wear yellow on the day.

The winner will also receive enough sweatshirts or hoodies featuring the winning design for everyone in their class to wear on Hello Yellow.

Victoria McKenzie-Gould, corporate affairs director at M&S, said: “We’re launching our design competition during Children’s Mental Health Week to raise further awareness of this issue and the support Young Minds can offer across the country.

“We want as many young people as possible to get involved in our design competition and for everyone to think about how they can support a friend or young person who might be struggling.”

M&S has raised over £3 million in the first year of its partnership with Young Minds as it looks to support young people’s mental health.

McKenzie-Gould added: “With the incredible support of our colleagues and customers, we’re proud to have raised over £3 million in just over one year to support young people’s mental health.

“Together with Young Minds, we’re building a coalition of the hopeful and showing young people they’re never alone and there is support available when they need it most.”

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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