Mothercare signs license agreement with Ebebek
Mothercare has signed a new license agreement with Turkish retailer Ebebek.
The deal will give Ebebek the exclusive right to use the Mothercare brand in Turkey on products either designed and sourced by Ebebek or Mothercare for a period of ten years. In addition, Mothercare will have the right to rebrand selected Ebebek own-brand products under the Mothercare name and sell them in markets outside of Ebebek’s trading territories.
Ebebek offers products to meet the needs of mothers and babies from the prenatal period up to the age of four. It currently has around 280 stores and an online business producing revenues of around £400 million.
Clive Whiley, chairman of Mothercare, said: “Today’s agreement following on from our joint venture with Reliance Industries announced last year is further evidence of the strength, inherent value and global appeal of the Mothercare brand and the value it can add, with businesses that are already market leaders in their territory.
“We look forward to working together with Ebebek to establish Mothercare as an important part of their business.
“We are in discussions with several other parties to further restore critical mass alongside delivering our other core objectives. The underlying business continues to prove its resilience, and the strength of the brand is evident from the interest it generates and the ongoing discussions with other potential strategic partners.”
