Mothercare celebrates as sales growth continues
Range revamp boosts core sales
January 14 2004
Mothercare has continued to see sales improve as it reaps the benefits of improvements made to its core mother-and-baby ranges.
Over the 13 weeks to January 11, total UK store sales increased by 2.3 per cent, with UK like-for-like sales up 5.8 per cent.
Over the eight week key Christmas trading period UK store like-for-likes were up 6.5 per cent, with total UK store sales up 3.3 per cent.
Mothercare attributed the improved performance to action taken to improve the design and quality of its product ranges, along with a significant boost to product availability.
Chief executive Ben Gordon, said: “We are pleased with how Mothercare has performed over the Christmas period, with strong sales in both our clothing and home & travel ranges.
“This performance has been achieved by trading at full price in the run up to Christmas together with the improvements we have made to our products and greater availability.
“We are reporting against a weak performance last year. Going forward the comparatives will become more demanding, however, we continue to make good progress in delivering our turnaround plans.”
