Morrisons market share grows
Morrisons continues to grow its supermarket share according to figures from TNS
The 11.5 per cent figure is up from 11 per cent a year ago, and up from 11.4% during December 2007.Edward Garner, Director of Research at TNS Worldpanel, comments “building on the recent results posted by the firm, sales have lifted a record 11% compared with the equivalent period a year ago. As a result their market share has grown from 11.0% to 11.5%. As we saw last period, this growth is the highest for any of the retailers measured. The relaunch advertising, featuring Lulu and Alan Hansen amongst others, together with strong promotions, has certainly borne fruit.
The Total Grocery Market continues to shrug off the signs of downturn seen elsewhere in the economy with year-on-year growth of 6%. Tesco, Asda and Sainsbury effectively match this growth rate so their shares are largely unaltered.
Aldi, Lidl, and Iceland post strong growth ahead of the market, but then so does Waitrose, indicating that both ends of the perceived price spectrum are continuing their robust performance.
