THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Omnichannel Futures Conference 2020
Online Conversion Summit 2020
Future of Retail Marketing 2020
The HR Summit 2020
AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Mitsubishi to open first-ever retail store at Intu Lakeside

Mitsubishi Motors is to take 1,281 square feet of space at the Intu Lakeside shopping centre for its first-ever retail store. Designed by Dalziel & Pow,… View Article

GENERAL MERCHANDISE

Mitsubishi to open first-ever retail store at Intu Lakeside

Mitsubishi Motors is to take 1,281 square feet of space at the Intu Lakeside shopping centre for its first-ever retail store.

Designed by Dalziel & Pow, the new store concept will feature the car maker’s latest vehicles, including the Mitsubishi Outlander PHEV, and interactive digital displays that invite customers to discover more about the brand and its model range.

The news follows the launch of Mitsubishi’s new online car buying service, which will feature in-store, and the launch of two of its new car models – the Mitsubishi Eclipse Cross and the Mitsubishi Shogun Sport.

Rob Lindley, managing director for Mitsubishi Motors in the UK, said: “With the opening of our first Mitsubishi store in such a prominent and well-established retail location, we are putting the customer at the very centre of what we do by offering them more choice than ever before in how and where to purchase their new Mitsubishi. The store’s design perfectly conveys the bold, adventurous nature of the Mitsubishi brand and we’re delighted to partner with Intu and Dalziel & Pow to create a platform that enhances our retail operation and will attract a whole new audience to our brand.”

Intu Lakeside welcomes 20 million customers each year. Work is underway on a 175,000 square foot leisure extension that will include leisure brands such as Flip Out, Puttshack, Nickelodeon and Hollywood Bowl.

Rebecca Ryman, regional managing director for Intu, said: “As the first-ever Mitsubishi Motors store in the UK, the retailer will give customers more reasons to visit from further and for longer and will appeal to the highly affluent customer demographic at Intu Lakeside. The store will be a very attractive environment for customers wishing to purchase a new car or experience the brand’s offering.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY