THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Marks & Spencer relaunches Sparks loyalty scheme

Marks & Spencer is relaunching its Sparks loyalty programme as a “digital first” scheme this month. In statement, the retailer said it had listened to feedback… View Article

GENERAL MERCHANDISE

Marks & Spencer relaunches Sparks loyalty scheme

Marks & Spencer is relaunching its Sparks loyalty programme as a “digital first” scheme this month.

In statement, the retailer said it had listened to feedback from over 250,000 Sparks members and has written to all seven million to explain how the new programme will offer “good things happen every time you shop”.

The retailer said the scheme will provide members with a more personalised experience with instant rewards, a wider selection of charities to support, and more tailored personal offers.

The new programme will remove points and sales access tiers, which M&S said members found confusing. These will be replaced with new features such as a guarantee that every week one customer in every UK store will be rewarded with their shopping for free, giveaways worth thousands of pounds for customers to spend with M&S online or in store, and smaller customer thank yous and treats chosen exclusively for them.

M&S has also undertaken a review with customers and staff to ensure its Sparks charity partners reflect the causes that matter most to them. As a result, it has now added 25 new charities to expand the number of partners to 35 in total. Since 2015 M&S has donated nearly £7 million to charity through the scheme.

Due to launch on 9 July, the programme will be hosted through an updated M&S app. New members will be able to download their Sparks card via the app straight to their phone or to their stored M&S online account.

Jeremy Pee, M&S, chief digital and data officer, said: “With a digital first approach, it’s simpler and easier to use but also builds our relationship with customers through a more personalised experience. We’ve injected a new sense of excitement and value and made the features they love even better, while stripping out the points and tiers system they found confusing. It will instantly feel more rewarding, and customers can be confident that good things will happen every time they shop with us, from winning their M&S shopping basket for free on the spot, to a donation to the cause that matter most to them.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >